About Bill
Since 2010, I have worked in the auto industry, going that extra mile to provide quality customer service to every guest. I have established a reputation for being honest, straightforward, hardworking, and knowledgeable. My goal is to make the buying process as pleasant as possible. The best aspect of my job is working with repeat customers who come back for service and refer their family and friends. Outside of work, my hobbies and interests include football, baseball, and golf. I genuinely love cars and helping guests find exactly what they are looking for in a vehicle.
Customer rating
4.9 / 5 based on 329 ratings (223 written reviews)
Recent reviews
Very good experience. Bill had my Yukon picked out for me before I arrived. The whole purchase was very smooth! Mike Finta
— Michael F. ,
Bill always finds a way to fulfill what I am looking for in a vehicle. He is knowledgeable, patient and takes time to explain what I don’t understand. He did an excellent job of demonstrating the technology of my new Envista Sport Touring. I always choose Bill as my sales person
— Elizabeth K. ,
I will say Bill was very patient with us. From the time we ordered the vehicle until it finally arrived from the plant. On pick up day everything went quick and smooth. Me and my wife both had a rough day at work that day and it was really nice to have a positive experience once we got to the dealership. I would definitely refer him to friends or family without hesitation.
— Roger S. ,
Bill is always willing to take the time necessary to explore all options. He is efficient, knowledgeable and friendly! I have had Bill as my Car Guy for 15 years. My family and I have purchased or leased more than 20 vehicles from Bill. That says it all!
— Kevin C. ,
Bill is truly the best , he makes the leasing or buying experience so easy! We have been with Bill for years now and feel lucky to have a go to guy like him…
— Scott D. ,
Made the transition from my old lease to my new one very easy and smooth.
— Jared C. ,
Bill Serra was one of the BEST SALESMAN I have ever dealt with. Had everything prepared, was super kind and patient. Bill needs a raise for sure! Dean
— Dean M. ,
Bill is great to work with. He will answer all your questions. He does not pressure. He is very personable and will take all the time you need to make a decision. We have work with him for at least 15 years and we have always been well taken care.
— Richard G. ,
Very great person to work with! very knowledgeable and friendly, helped out professionally throughout the whole process, very timely as well.
— David W. ,
Bill has sold/leased us many a vehicle. He's fun to be with, thorough, knowledgeable, and always has a smile. The Serra dealership has been our go to place for years. If you're looking for Buicks or Cadillacs, you gotta at least stop by.
— James P. ,
Specialties
- SIERRA 1500
- XT5
- ACADIA
- TERRAIN
- ENCLAVE